Biggest Mistakes Made by Social Media Gurus

Social media gurus talking about their biggest social networking mistakes (by David Spark):

• Respond to all negative comments
• Participate in flame wars to increase traffic
• Hire a voice talent for $2,000 to read a podcast for you
• Send a specially selected mass mailing to your friends
• Assume that social media doesn’t exist until you arrive
• Post a comment on your own Facebook profile wall
• Don’t engage with people who only want to push their own initiative
• Over-architect a site with features and content without talking to your customers
• Be overly careful about everything you say online
• Don’t come to your own defense when people bad mouth you online
• Accept friend requests from people you barely know
• Stalk women on Facebook